An Effective Strategy for Revenue Generation
The Commercial Strategy division at KASHI HOTELS is dedicated to boosting occupancy rates and driving sales and revenue growth consistently. We craft comprehensive sales and marketing strategies tailored to hotels and resorts to maximize your investment returns.
We create personalized marketing strategies tailored to each property's specific needs and opportunities, incorporating elements such as Direct Sales, Revenue Management, eCommerce, Digital Advertising, Social Media, and Global Sales. Our success is built upon a results-oriented approach and the expertise of our experienced, hands-on specialists.
PROFIT OPTIMIZATION
From brand strategy formulation and meticulous due diligence to comprehensive data analysis, we guarantee your asset is generating revenue and optimizing your investment.
Included Services:
- Specialized Brand Consultants
- On-Demand Training Systems
- Strategic Audits and Implementation
- Data Analysis, Interpretation, and Strategy Execution
- System Assessments
- Pre-Opening, De-Flagging, and Re-Flagging
- Asset Due Diligence
- Career Development Focus
- Market Research and Competitive Analysis
- Revenue Management Training and Workshops
- Pricing Strategy Development and Implementation
- Cost Reduction Initiatives and Efficiency Improvements
- Business Process Optimization
COMPREHENSIVE MARKETING + DIGITAL STRATEGIES
We manage all your marketing channels to guarantee a strong online presence and profitability, incorporating
comprehensive omni channel monitoring.
Included Services:
- Website Assessments
- Monitoring Social Media Engagement
- Training on Applications and Programs
- Supervision of Online Channel Content and Graphics
- Contribution to Digital Marketing Efforts
- Due Diligence for Online Space Applications
- Search Engine Optimization (SEO) Audits and Optimization
- Pay-Per-Click (PPC) Campaign Management
- Online Reputation Management
- Digital Advertising Strategy Planning and Execution
- Customer Relationship Management (CRM) System Integration and Management
- Conversion Rate Optimization (CRO) Analysis and Implementation
DIRECT SALES
Our seasoned team crafts personalized marketing strategies utilizing competitive analysis, tracking mechanisms, sales initiatives, and brand optimization techniques.
Services Offered:
- Strategic guidance in devising marketing plans and executing revenue-boosting strategies
- Creation and execution of marketing campaigns and promotional materials
- Comprehensive and proprietary sales training initiatives
- Implementation of tracking tools and systems for strategy execution
- Emphasis on market share reallocation through competitive intelligence assessment
- Utilization of KASHLEADS™, an exclusive cross-selling program
- Optimization of brand visibility and recognition
- Cultivation of vendor relationships and access to preferred pricing
- Recruitment and nurturing of competent sales leaders
ONLINE ADVERTISING & SOCIAL MEDIA ENGAGEMENT
We facilitate customer outreach through a cohesive digital footprint, encompassing website construction, search engine marketing, social media engagement, and display advertising.
Services Offered:
- Dedicated Corporate Marketing Team
- Industry Insights and Optimal Approaches
- Brand Representation
- Search Engine Marketing & Display Advertising
- Social Media Strategy & Effective Techniques
- Monitoring and Management of Online Reputation
- Continuous Training and Educational Webinars
- Regular Performance Reviews and Strategy Adjustments for Maximum ROI.
- Integration of Customer Feedback Mechanisms for Continuous Improvement
- Crisis Management and Damage Control for Negative Publicity
- Real-Time Monitoring & Analysis of Social Media Engagement Metrics